Identity for an Amnesty International campaign on behalf of Nazanin Zaghari-Ratcliffe to protest against
her unlawful captivity.
Captured at the airport, we wanted to use these visual elements within the campaign, putting a focus on the action “GET HER HOME.”
We thought about the different items to engage a public audience and how this relates back to the campaign.
As an interactive element, we made freedom passports for people to stamp with statements of approval.
As a take-away element we made luggage tags for people to sign and then attach to their bags, raising awareness in the local area of the campaign and also showing support.
Key rings also for people to take away, a more permanent reminder of Nazanin's captivity, left on a persons keyring until she is eventually freed.