Beco
Sector: Pets, Ecommerce
About the client: Beco are a pet products business, with a focus on selling high quality sustainable products.
My role/focus: Working on brand consistency across multiple touchpoints, and developing a brand with a more playful and human angle.
Services include: Identity, Print, Digital, Art Direction
Identity + Illustration
Project Name: Beco Values
My Approach: I worked with the team at Beco, to create a visual system to present and show off their company values. The look and feel for these is inspired by scout badges, stemming from the company’s love for adventure and the outdoors.
Not only does the visual presentation of the values help with staff remembering, but also helps inject the brand an colour into the Beco office.
Art Direction
Project Name: Beco product imagery
My Approach: Beco previously had digital renders to present their primary products. By replacing these with photographed images, I have assisted Beco in showcasing their products in a premium, and consistent presentation. My primary focus was to have these products shot with a soft natural light, and with product details shown in a way that is clear for the customer.
Photographer: Patrick Quayle
Project Name: Natural Rubber Lifestyle Images
My Approach: For this project, I worked with the Beco team to organise and Art Direct lifestyle images for this product category. I styled and created sets that were consistent, showed the product in a light natural light, and also in a setting that felt ‘lived in,’ to create a stronger link between the customer and the products.
Photographer: Patrick Quayle
Project Name: Natural Rubber PR launch
My Approach: With a product launch focused around playing, and a toy range designed for specific enrichment activities, I wanted to create PR boxes that represented the playful nature of the product launch. To go in the boxes, I created a card game, as an interactive way for the recipient to interact with and get to know the toys as well as a decorative delivery carton, hinting to the exciting contents.
To go in the boxes, I created a card game, as an interactive way for the recipient to interact with and get to know the toys as well as a decorative delivery carton, hinting to the exciting contents.
Digital
Project Name: Beco Email Design
My Approach: To create emails that feel fun, engaging and that the reader enjoys reading. I work by designing and building these emails in Klayvio, using both static and dynamic elements, to improve the optimisation within Beco’s emails. Since launching new templates and email designs, Beco has seen an increase in their click rate and revenue attribution from these emails.
