Art Direction

I work with brands on their product art direction, to primarily drive sales of their products, but to also ensure that their brand ethos and narrative is interwoven through this crucial touchpoint. In product images, I aim to communicate details of the product, through ensuring that different angles and features are captured whereas in lifestyle images, I am to show a narrative of the brand, creating idealistic images for the customer.

Where I use it:
Product imagery direction, Campaign creation and direction,
Lifestyle imagery direction, Overall direction of photography