Eve Sleep
Sector: Ecommerce, Sleep Wellness
About the client: eve sleep are an ecommerce brand selling mattresses as their core product offering. With a focus on the joyous benefits a good night’s sleep can bring, eve bring a sunny disposition to an otherwise tired category.
My role/focus: Working on brand consistency across multiple touchpoints, and developing a brand with a more playful and human angle.
Services include: Identity, Print, Digital, Art Direction, Illustration
Identity+
Illustration
Project Name: eve sleep values
About the project: eve sleep needed visual representation of their values to make them memorable for their staff. I created an illustration set, representing the 5 values, which then expanded to a wider internal identity, used around the office, in decks and internal communication.
To make the values memorable, I chose simple, recognisable icons which staff members were able to relate to.
Print+
Art Direction
Project Name: Pure CBD oil drops
About the project: As part of their sleep wellness range eve released a range of premium CBD oil, to aid relaxation and to help customers to go to sleep. I designed both the packaging and Art Directed the lifestyle photography for this product range.
Photographer: Patrick Quayle
In the lifestyle images, I wanted to show a evening routine hinting to where someone had been using the drops before going to bed. I hid little elements such as Gingko Biloba plants (ingredients in the oil) in these images too.
Digital
Project Name: Marketing emails
My Approach: BAU newsletter and post purchase email flows for eve sleep.
Mattress Purchasing Journey
Not your average post-purchasing journey. To ensure that all-important details of preparing and caring for a new mattress were read by the customer, we positioned the post-purchase journey around a fairytale lasting “happily eve after.”
Black Friday Emails
To make eve’s Black Friday emails stand out from the hoards of other email newsletters. I created a campaign style to be used across all of the Black Friday assets for a smooth and consistent customer journey.
The “Just Relax” email, sent a week before Black Friday, prompted the reader to relax and breathe, rather than to buy. This email actually ended up having the second highest revenue of the email series.
