Louisa Fryer
Sector: Coaching
About the client: Louisa’s offers life coaching and development amongst other services to individuals and businesses.
My role/focus: Being such a personal business, I wanted to create Louisa an identity which highlighted her approach to coaching, which has a focus on helping people reach their goals in a happy and human way.
Identity
My Approach: The icon for Louisa is based on the shape of a smile. This is then integrated into multiple assets across her identity, such as icons and borders as well as typography that is heavy on curves in the letterforms.
Bright colours are used across the identity to represent Louisa’s Bright energy.
