Nearly Real Florals
Sector: Floristry
About the client: Nearly Real Florals are a premium florist with a twist: none of their flowers are real.
My role/focus: My client wanted an identity that felt premium and modern to attract new clients on social media.
Identity
My Approach: I created and modified elements of the Nearly Real wordmark, to have elements inspired by flowers. This paired with the hand-drawn illustrations of florals, growing out of the letterforms, gives Nearly Real Florals an identity that shows their dedication to finding faux floristry which can be mistaken for the real thing.
