Beco
Sector: Pets, Ecommerce
About the client: Beco are a pet products business, with a focus on selling high quality sustainable products.
My role/focus: Working on brand consistency across multiple touchpoints, and developing a brand with a more playful and human angle.
Services include: Identity, Print, Digital, Art Direction
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-Name of Client, Beco
Identity
Project Name: Beco Values
My Approach: I worked with the team at Beco, to create a visual system to present and show off their company values. The look and feel for these is inspired by scout badges, stemming from the company’s love for adventure and the outdoors.
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Project Name: Natural Rubber PR launch
My Approach: With a product launch focused around playing, and a toy range designed for specific enrichment activities, I wanted to create PR boxes that represented the playful nature of the product launch. To go in the boxes, I created a card game, as an interactive way for the recipient to interact with and get to know the toys as well as a decorative delivery carton, hinting to the exciting contents.
To go in the boxes, I created a card game, as an interactive way for the recipient to interact with and get to know the toys as well as a decorative delivery carton, hinting to the exciting contents.
Digital
Project Name: Beco Email Design
My Approach: To create emails that feel fun, engaging and that the reader enjoys reading. I work by designing and building these emails in Klayvio, using both static and dynamic elements, to improve the optimisation within Beco’s emails. Since launching new templates and email designs, Beco has seen an increase in their click rate and revenue attribution from these emails.
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